Keeping a Clean Public Image
You have invested time, money, hard work, joys, and even tears in building your business; never let one person or another company close your doors because you were not vigilant and smart in managing your online credibility. Never see a time when customers stop calling for products and services, profits dwindle, and new customers are a thing of the past, and you wonder what happened.
What happened was you were not monitoring your online presence and taking care of one of the most important aspects of your company, your internet presence.
When you receive negative reviews and do not take care of these as soon as possible, it will not take your business long before it starts to struggle to keep going. Reviews uplift a company, or it can kill a business. Never sit and wonder, “Why is this happening?”
The positive aspect of any quality business such as quality of products and services, reliability, caring attitude, wanting to make things right, skill, is a reflection of who you are and how your business operates. It matters what people are saying about you and your company. You have people you have never dealt with reviewing your products and services, know where these remarks came from and eliminate or find a solution to negativity.
Start your online presence glowingly, and keep improving on this glow. You must earn your reputation, and this is not an easy task. However, it is much simpler to start out glowing and maintain that glow; than it is to lose the trust of your customers and try to regain this confidence all over again in your clients. Restoring trust is nearly an impossible feat given the many businesses in the marketplace that people can go to if one does not maintain integrity.
The number one place that consumers flock to for an opinion is that of other customers who have purchased or bought a service that they are looking to buy. For a lot of reasons people tend to put their trust in what strangers tell them. New clients take good and not so good comments about your company to heart. Confidence about you as a business owner falls into the hands of strangers. Is this fair? Not really, although it all that new customers have to go on when spending hard earned money at your site.
Keep your public image clean by not letting strangers control your destiny entirely. Monitor all comments about your business. Always verify these observations. Try to gather more positive reviews that stay recent and new. Like mentioned early on, it is wonderful to have four and five-star reviews, and a few negative remarks within reason are only showing you are not perfect if you demonstrate how quickly you handled the problem to everyone’s satisfaction. High positive reviews seem to have a bearing on your place in Search Engines.
Your website needs to have a public appeal and be something that draws interest to the reader. Your website needs easy navigating, be mobile friendly and have eye-catching features. Never make your site difficult to navigate and hard to read. Make sure your pricing is comparable to other companies offering the same products and services. If you carry, a five-star review, then people do not seem to pay the price for this quality. People tend to trust a five star reviewed site. Never allow one individual to take your business off its path of success.